WorkSmart Systems is an Indianapolis based Professional Employer Organization (PEO) serving 450 clients with 12,000 employees. They came to RMD in search of un updated brand look that they felt could grow their brand recognition and business in a crowded PEO environment. Their logo was dated and their marketing collateral was the same. The website hadn’t been updated in years and needed a complete refresh. RMD was tasked with a complete rebranding of the look and feel of the company. WorkSmart had brand equity and a reputation in the world of PEO’s that they didn’t wanted to loose. An updated logo was created as well as new designs for their marketing collateral. A new responsive website was designed and built that reflected the new look, making their digital environment more cohesive and user-friendly. Since the rebrand WorkSmart has seen considerable growth in clientele and now their operations span 45 states.
Client
WorkSmart Systems
What We Did
Branding | Marketing Collateral | Responsive Web Design
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