The Heritage Christian School Athletic Department was looking for an edge in how their sports teams looked. The school is well known in the Indianapolis area for its sports programs, winning numerous state championships in multiple sports, and now wanted to look the part. Heritage Christian asked RMD to update its eagle logo. It had been the visual mark for quite some time. The challenge was that the original Eagle logo built brand equity around the school and within the Indianapolis High School sports community. After consultation with the client, it was decided an updated look to the existing eagle was the best course instead of completely redesigning a new mark. Shadowing was added to the logo, providing a sense of depth. “Heritage Christian” was added to the top of the eagle in an updated typeface to finish the design. Once complete, Heritage commissioned RMD to create logos for multiple sports teams within the athletic department. With these logos, each team had a unique look that tied into the overall brand image. The updated brand image was well received, bringing Heritage Christian Athletics to a new level.
Client
Heritage Christian Athletics
What We Did
Branding | Creative Design | Apparel Design
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