Gander Mountain was a struggling outdoor equipment and apparel retailer. Mark Lemonis, the outgoing and risk-taking businessman, purchased Gander Mountain with the hopes of revitalizing the brand and competing with other outdoor retailers like REI, Cabella’s, and Bass Pro Shops. Lemonis opted to change the name of the company to Gander Outdoors. True to his nature, Lemonis wanted to maximize brand awareness. He opened up the opportunity for the design community to design a new logo in the form of a contest. The winner would receive a $100,000 award. As you can imagine, the word of this contest spread like wildfire. RMD had the unique opportunity to try our hand at it. We used our vast experience in the outdoor retail industry to design a brand look, including how the storefront, apparel, and messaging could look. In total, over 20,000 logo designs were submitted. We were not the winner, but we did end up in the top 2% of logo choices. This was a great opportunity to grow in our skills and flex our creativity on a national stage.
Client
Gander Outdoors
What We Did
Branding | Marketing Collateral
Are you ready for your brand to stand out?
We would love an opportunity to discuss how a partnership with RMD can promote and grow your business. We're located in historic Noblesville, Indiana, just minutes north of Indianapolis.